Google May Be Stealing Your Mobile Traffic. Update 1. 01. 72. You can read a response from the tech lead of the AMP Project for Google, in the comment area. Update 1. 10. 12. After learning more about AMP, it became clear that the original title was inaccurate. A better title would have been You may be losing Your Mobile Traffic. Update 1. 10. 32. I was invited to have lunch with Google AMP team, where I got to discuss some of my concerns. Ive summarized my key takeaways here. Update 0. 11. 42. Navigation Toolbar is now also scrollable on Mobile Safari. Update 0. 20. 82. AMP Toolbar Now Has A Button To View and Copy the Original URL. Vintage47amps Classic 47 Series guitar harp amplifiers are the most accurate period correct Valco style reproduction amplifiers being built today. Update 0. 91. 92. While I still have concerns with AMP, I wanted to point out that it did make things better for users and there is currently no good alternative. I run my blog on Word. Press with a custom theme. Ive added support for Accelerate Mobile Pages AMP in order to provide better userexperience for mobile devices. I did not research the AMP project well and have made some costly false assumptions that I wanted to share. Most importantly, I was surprised to find out that instead of redirecting users to an optimized version hosted on my server, Google was actually serving a snapshot of the page from their own cache. Now That&Amp' title='Now That&Amp' />To make things worse, Google was injecting a large toolbar at the top of the snapshot encouraging users to get back to Google search results a functionality already provided by the back button and making it harder to get to the original site. ErrolFlynnbenthompson I too thought AMP was fast HTML subset static check, missed central service connex. Brendan. Get the guaranteed best price on Solid State Bass Amplifier Heads like the GallienKrueger MB500 500W Ultra Light Bass Amp Head at Musicians Friend. Get a low price. Get the guaranteed best price on Tube Combo Guitar Amplifiers like the Fender Hot Rod DeVille Michael Landau 60W 2x12 Tube Guitar Combo Amp at Musicians Friend. Get. Update 10172016 630pm You can read a response from the tech lead of the AMP Project for Google, in the comment area. Update 11012016 1040pm After learning. OaluZI/0.jpg' alt='Now That&Amp' title='Now That&Amp' />Googles Accelerated Mobile Pages AMP are now live in mobile search results. Yesterday, some people started seeing these pages early, but today, the AMP news. Eich Brendan. Eich November 1. To draw a contrast, Google have been keeping snapshots of sites for a very long time, available via a cache link right next to search results. The cache link, however, was optional. Clicking on the search result, traditionally, would take the user to the original source. With AMP, Google have turned this equation around. I do believe that Accelerated Mobile Pages is a great project At the same time, I find the way Google handles redirects slightly dishonest and very concerning. Accelerated Mobile Pages. Accelerated Mobile Pages AMP is a newish open source project that Google launched in the February of 2. In their own words. AMP is a way to build web pages for static content that render fast. AMP in action consists of three different parts AMP HTML is HTML with some restrictions for reliable performance and some extensions for building rich content beyond basic HTML. The AMP JS library ensures the fast rendering of AMP HTML pages. The Google AMP Cache can be used to serve cached AMP HTML pages. You can watched this promotional video to learn more about the project. Most Web Developer would recognize the suggested list of features listed below as a great thing. Allow only asynchronous scripts. Size all resources statically. Keep all third party Java. Script out of the critical path. All CSS must be inline and size bound. Font triggering must be efficient. Minimize style recalculations. Only run GPU accelerated animations. Prioritize resource loading. Load pages in an instant. As an added bonus, it was rumored that Google will prioritize AMP optimized pages in their search results, so there was really no downside in giving it a try. Libro De Biofisica Medica Pdf Files there. Or so I thought. AMP In Action. I run my blog on Word. Press, so it was really easy to add AMP support via the AMP plugin. I remember bragging that it took less than 5 minutes to set it up, saying Google wants, Google gets. Ive been running my site with AMP support for over 6 months now. If you head over to Google and search for Git Tips you will see my site with the APM icon next to it. Clicking on that link will open up AMP friendly view of the post. The Problem. So far everything seems great, with one big problem. The view above is not being served from my site, but rather from Google Cache. The URL of the page looks as follows https www. Essentially, the original link with www. Which is actually a good thing. It reduces load on my site and allows readers to access to the information much faster that my 1. So Why in the world am I complaining, even going as far as to imply that Google might be stealing my mobile trafficGuess what happens when the close button is clicked inside the AMP view I was expecting it to cause a redirect to the original article. Instead it redirects back to Google search results. Say What How are people supposed to get to my siteLuckily in my case there is a blue header at the top, clicking on which would redirect to the homepage. I have seen a number of sites, however, that do not have such header. In those cases, I literally had to copy the URL and paste it into my browser to get to the original site. I am afraid that most readers are not willing to go through that trouble. Also note that even with the header in place, landing on the home page will make it really hard to locate the original article returned via the Google search. One final nitpick. If Google cares so much about the mobile experience, why cover 1. What about the little guy or gal If you watched the AMP promotional video, youve heard them talk about the web as the greatest innovation of our time. Except the user experience was broken on mobile and AMP set out to fix just that. I think Richard Gingras, Head of News at Google, said it best and I quote Lets make the web great again. Note To be fair, Richard Gingras said it way before Donald Trump made it his campaign slogan. Still I couldnt resist to point that coincidence out. Unfortunately, in the process of fixing the Web, Google broke something else. It used to work like this Search Google Find interesting result Go to the site. Explore the site further OR hit the back button to go back to Google search results. Now it works like this Search Google Find interesting result Read the content without leaving Google Try to explore the original site AND get redirected back to Google search results. The web used to be the place where anybody could publish quality content, help thousands of people, and earn a few dollars along the way. Google Adsense was one of the main products that made this reality possible. A lot of authors hope that people would find their content useful, stay for a while and come back in the future. None of this will work if readers are not able to get to the site in the first place. In addition, given the wide spread of Ad Blocking software, mobile platform remains one of few places where ad revenue continues to be a viable option. By hijacking the mobile traffic and keeping users from leaving their site, Google gets to benefit from somebody elses content while at the same time displaying their ads. This cuts further into already narrow margins of independent publishers. What can be done Ask Google to give users an easy option to view the original post. Google could change the close button to take users to the original site. Alternatively, a different button can be added to provide users with such option. Make sure your AMP content is optimized for the new deal. I think it is important to point out that Google is playing by the AMP rules. My main concern is that a lot of people like myself a week ago have yet to realize that AMP search results are being treated differently from other search results. In other words, Google is playing by the rules, but the rules have changed.