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Communications to Promote Interest Section 1. Developing a Plan for Communication Main Section. Learn how to develop a plan for communication to raise awareness about community issues and your organizations accomplishments. What do we mean by communication Why do we need better communicationWhat is a plan for communication Why should you develop a plan for communication When should you develop a plan for communication How do you develop a plan for communicationDeveloping a communication plan can help focus your message and reach your target audience. A plan can also influence the efficiency and simplicity of your communication methods. This section looks at what a communication plan entails, how and when to create one, and how to use a communication plan to raise awareness about your issue or project. What do we mean by communication Communication is the process of transmitting ideas and information. For a grass roots initiative or community based organization, that means conveying the true nature of your organization, the issues it deals with, and its accomplishments to the community. Communication can take many forms, including Word of mouth. The Healthy, HungerFree Kids Act allows USDA, for the first time in over 30 years, opportunity to make real reforms to the school lunch and breakfast programs by. We provide excellent essay writing service 247. Enjoy proficient essay writing and custom writing services provided by professional academic writers. News stories in both print and broadcast media. Press releases and press conferences. Posters, brochures, and fliers. Outreach and presentations to other health and community service providers and to community groups and organizations. Special events and open houses that your organization holds. To communicate effectively, it helps to plan out what you want from your communication, and what you need to do to get it. What is a plan for communicationPlanning is a way to organize actions that will lead to the fulfillment of a goal. Your goal in this case is to raise awareness about your initiatives long term benefits to your community. To develop a plan for communication of any sort, you have to consider some basic questions Why do you want to communicate with the community  Whats your purposeWhom do you want to communicate it to  Whos your audienceWhat do you want to communicate  Whats your messageHow do you want to communicate it  What communication channels will you useWhom should you contact and what should you do in order to use those channels  How will you actually distribute your messageThe answers to these questions constitute your action plan, what you need to do in order to communicate successfully with your audience. The remainder of your communication plan, involves three steps Implement your action plan. Design your message and distribute it to your intended audience. Evaluate your communication efforts, and adjust your plan accordingly. Keep at it. Communication is an ongoing activity for any organization that serves, depends upon, or is in any way connected with the community. The purpose, audience, message, and channels may change, but the need to maintain relationships with the media and with key people in the community remain. As a result, an important part of any communication plan is to continue using and revising your plan, based on your experience, throughout the existence of your organization. Why should you develop a plan for communication A plan will make it possible to target your communication accurately. It gives you a structure to determine whom you need to reach and how. A plan can be long term, helping you map out how to raise your profile and refine your image in the community over time. A plan will make your communication efforts more efficient, effective, and lasting. A plan makes everything easier. If you spend some time planning at the beginning of an effort, you can save a great deal of time later on, because you know exactly what you should be doing at any point in the process. When should you develop a plan for communication As soon as your organization begins planning its objectives and activities, you should also begin planning ways to communicate them successful communication is an ongoing process, not a one time event. Communication is useful at all points in  your organizations development it can help get the word out about a new organization, renew interest in a long standing program, or help attract new funding sources. How do you develop a plan for communication One way to look at planning for communication is as an eight step process. The steps are Identify the purpose of your communication. Identify your audience. Plan and design your message. Consider your resources. Plan for obstacles and emergencies. Strategize how youll connect with the media and others who can help you spread your message. Create an action plan. Decide how youll evaluate your plan and adjust it, based on the results of carrying it out. Identify your purpose. What you might want to say depends on what youre trying to accomplish with your communication strategy. You might be concerned with one or a combination of the following Becoming known, or better known, in the community. Educating the public about the issue your organization addresses. Recruiting program participants or beneficiaries. Recruiting volunteers to help with your work. Rallying supporters or the general public to action for your cause. Announcing events. Celebrating honors or victories. Raising money to fund your work. Countering the arguments, mistakes, or, occasionally, the lies or misrepresentations of those opposed to your work. Vgz Media Player Download'>Vgz Media Player Download. Dealing with an organizational crisis thats public knowledge a staff member who commits a crime, for example, or a lawsuit aimed at the organization. Identify your audience. Who are you trying to reach Knowing who your audience is makes it possible to plan your communication logically. Youll need different messages for different groups, and youll need different channels and methods to reach each of those groups. There are many different ways to think about your audience and the ways they could best be contacted. First, theres the question of what groups youll focus on. You can group people according to a number of characteristics Demographics. Demographics are simply basic statistical information about people, such as gender, age, ethnic and racial background, income, etc. Geography. You might want to focus on a whole town or region, on one or more neighborhoods, or on people who live near a particular geographic or man made feature. Employment. You may be interested in people in a particular line of work, or in people who are unemployed. Health. Your concern might be with people at risk for or experiencing a particular condition high blood pressure, perhaps, or diabetes or you might be leveling a health promotion effort Eat healthy, exercise regularly at the whole community. Behavior. You may be targeting your message to smokers, for example, or to youth engaged in violence. Attitudes. Are you trying to change peoples minds, or bring them to the next level of understanding Another aspect of the audience to consider is whether you should direct your communication to those whose behavior, knowledge, or condition you hope to affect, or whether your communication needs to be indirect. Sometimes, in order to influence a population, you have to aim your message at those to whom they listen clergy, community leaders, politicians, etc. For instance, in the 1.